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For large events, email once months in advance to announce the speaker lineup and to announce early-bird registration discounts.Įmail just before this discount ends, and again as the event approaches. Plan to send an event marketing email several times. If you have positive feedback from previous events or credentials for the speakers, use them as quotes in your emails and on the website. Video thumbnails in emails can improve clickthrough rates. Show a clickable image of a speaker interview video in the email. They may be in a social mood and even invite a friend. And when possible attendees see it on a weekend, they may feel less stressed for time and more willing to commit a few hours to your event. Since few companies do it, open and clickthrough rates may be higher. Send during the weekendĬonsider sending an email on the weekend. Try a subject line such as “10 things you miss if you aren’t at this event.” 8. Studies have shown that subject lines with lukewarm emotional content are less likely to be opened. Subject lines that inspire awe, anger, or anxiety lead to higher open rates. Regardless of the list, use these event email marketing guidelines: 7. If you don’t, you may ask partners, speakers, or friends to mention the event in their emails (see “Affiliate Partners” below). If you have a list, email marketing may be your best channel. Without a clearly visible button and a call to action, you might not get any action… If you ask nicely, maybe the speakers will make a little video for you, like Jay Acunzo, founder of Unthinkable, did for us for Content Jam. It’s easier than you think and very effective later on. These can be produced quickly using Google Hangouts or Skype. Event-related videosĬreate simple video interviews of the speakers and post them here.

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It could be the event logo, a picture of a room full of people, or just a genuine smiling face.

The image will appear when the page is shared in the social networks. The speaker page should show their faces and list their credentials. Great speakers draw crowds like a magnet. Content is about capturing great memories!Įditor’s note: We were missing a #2 for a while now (see comments below), but now we have one brought to you by Brian Ferber. Pre-event curation of contentĬuration of tangible content leading up to and/or during the event for event attendees to take away from the event (this could be videos, photos, t-shirts or just about anything.) Done right (not SWAG,) this can add to the buzz leading up to the event, tap new audiences for attendees and keep the event property top of mind to departing attendees. Use third-party endorsements when possible, such as a quote from a previous event.

The description should include specific benefits for each type of attendee. Compelling descriptionĬlearly indicate the topic, time, place and who should attend. Either way, make it compelling by including ALL of these elements: 1. This could be a page or website specific to the event, or if you don’t have a site for the event, use an EventBrite page. The cornerstone of all the promotion efforts is the event page or website. Here are our best practices for filling a room… Just use this list as your event marketing plan. You don’t need a big advertising budget or celebrity endorsements to make this work.

#M.e.a.t. chicago market days how to#

If you’re not sure how to market an event, here’s a list of 50 event marketing tips. Now you just need to get people to show up.